What should a creative company look like in 2018?
We’re approaching our fourth birthday here at The Builders Arms, and the reasons we took that leap-of-faith to set up our own creative company seem to be as relevant today as they were back in the summer of 2014 – maybe even more so.
Are the big agency networks the communications version of Toys ‘R’ Us?
Many years ago, I worked on a toy retail account at the first real agency I ever worked for; That brand was Toy and Hobby. Remember it? Probably not. The agency was BDH in Manchester – now the northern outpost of TBWA.