Articles by Steven Hanratty

Creative Partner and Co-founder of the Builders Arms. Been doing this a while and pretty opinionated as a result. Seen a lot of good and bad in this industry - currently trying to focus on doing more of the good than the bad.

Spectrum Brands / Eukanuba

What should a creative company look like in 2018?

We’re approaching our fourth birthday here at The Builders Arms, and the reasons we took that leap-of-faith to set up our own creative company seem to be as relevant today as they were back in the summer of 2014 – maybe even more so.

Are the big agency networks the communications version of Toys ‘R’ Us?

Many years ago, I worked on a toy retail account at the first real agency I ever worked for; That brand was Toy and Hobby. Remember it? Probably not. The agency was BDH in Manchester – now the northern outpost of TBWA.