Moncada Brewery brand idea
The Moncada Brewery, a growing craft brewery in West London, had an interesting problem.
They had a successful range of beers, Notting Hill Beer, and were about to launch a second range: Blueprint.
The trouble was, the Notting Hill Beer had more name recognition than the brewery that created it. With two brands about to sit under the Moncada Brewery name, they needed it to stand for something.
They asked us to create an ‘Emotionally Relevant’ brand idea for the Moncada Brewery.