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Profoto Brand

Basil Mina

Basil-MinaI have spent most of my career living and working globally; Cape Town, Johannesburg, Toronto, Hong Kong, Chicago, Johannesburg again, Prague, Madrid and finally London.

Most of this time was spent with Leo Burnett, with stops at TBWA and Lowe along the way.

I’ve worked on P&G, Electrolux, AEG, Unilever, Cathay Pacific Airlines, Pilsner Urquell, Molson Canadian Lite, Reebok, Fruit of the Loom, McDonalds, Eurotel, SA Brewries, Regent International Hotels, Nashua, Coca-Cola and many, many more.

I sat on the jury at Clio, Eurobest, Hong Kong Kam Fan awards, Addy’s and more. I chaired the Moscow International Awards & the Golden Rose (festival of New Europe).

I was Chief Creative Officer of Leo Burnett EMEA, and Global Creative Director on Knorr and Unilever Household.

No matter where in the world I’ve been, no matter what city, no matter what continent – I’ve found one thing to be true. You’ll never achieve great advertising unless you first find a great idea to feed it.

If you’d like to see some work from my previous life, view our portfolio page here.