Kicking off my career in South Africa, I was fortunate to learn my trade across well known local and global brand such as Johnnie Walker, Bells, Bakers Biscuits, Opel, HSBC, Coca-Cola, Dell and Dulux.

After spending time on the client side, I made a move through to Europe to take charge of the Lowe Group in the Czech Republic. I spent nearly 4 years building a strong presence for Lowe in the region winning large global, pan-European and local business including Unilever global margarine brands, AEG, Zanussi, Lukoil and SABMiller incorporating Gambrinus and Frisco.

This success prompted a move to Lowe Worldwide to take up a global Unilever role running oral care (Mentadent, Signal, Pepsodent and Close-up) as well as a Director role across the Central Eastern Europe region.

I am a firm believer that everything we do, no matter how large or small and irrespective of category and channel, has to be built around an idea.