I’ve spent much of my career living and working in New York and London, mostly on global brands. I’ve worked significantly in Stockholm and flirted with Chicago, Prague and Madrid working for JWT, Wells Rich Greene New York, Lowe New York, Leo Burnett London, Lowe Stockholm and Lowe London.
I was Global Creative Director on Philips Domestic Appliances and Personal Care at Leo Burnett and I was Western European Creative Director on Unilever’s biggest global brand, Knorr at Lowe London. Where we implemented a whole new brand positioning that went live in every territory across the globe.
I’ve worked on brands as many and varied as Mercedes Benz, Ericsson, Electrolux, Bailey’s, Saab, KPMG, Heineken, Marriott, Burger King, Coca-Cola, Chase, Channel 4 and many more. And I’ve won awards for many of them.
I’m an advocate of true integration. You don’t have a viable idea unless it embraces all disciplines and platforms. And I believe that whatever we do, it should be strategic, disruptive and if at all possible, beautiful.
And more than anything else – effective.
If you’d like to see some work from my previous life, view our portfolio page here.