Profoto Brand Campaign
Profoto is the market leader. The Mercedes Benz of photographic lighting. They have built the brand on the back of brilliantly designed products, and brand awareness historically has been driven product launch to product launch (we recently helped them launch the Profoto A1).
But in an ever-changing marketplace with new and more inexpensive brands challenging, Profoto had to make a more significant statement to maintain loyal users, secure new users and to justify the premium price point such beautifully designed and engineered products deserve.
They wanted to draw a line in the stand that unequivocally communicated what they stand for in the photographic lighting universe. And that’s where we came in.