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Remington E Channel Sponsorship Idents

We saw the Remington E Channel sponsorship as an opportunity to amplify the Remington brand message beyond traditional product advertising. By replacing the YOU in ‘get your YOU on’ with the various moods, looks and attitudes of our model we had an opportunity to demonstrate what that message really means – that no matter what YOU, you decide to be on any given day, hour or minute – Remington will help you rock it.