Aviva 50+ Life Insurance direct response campaign.

Not everyone is lucky enough to have significant savings to pass on to their loved ones when they pass away. That’s why Aviva Over 50s Life Insurance is an easy and affordable way to put a little money aside. Our strategic thought was this: Making a plan for the future can help you feel better about life now. And our consumer-facing thought was: It matters. Because for our target consumer, knowing they’ve done their bit to help when the time comes, well, it matters. We executed in DRTV, radio, national press, digital display and social.

Radio

Social Video