Aviva Health Insurance.

Aviva is the UK’s largest general insurer, and a leading life and pensions provider. And while they are significant players in life insurance, they recently identified health as an area for growth. When we were approached they had already recruited just over a million customers for their health insurance products, but were having difficulty landing on a creative platform to fuel that growth further. We were briefed to create an idea that would engage with their target audience initially through social channels, but have the heft to grow into more traditional channels over time. 

Film social content

Film social content