It’s a rare thing to begin with a blank sheet of paper, but that’s precisely what we did for Halewood Artisanal Wines and Spirits and their brand new distillery based in Blackpool. We created an overarching Emotionally Relevant brand idea, a complete look, and feel, and finally, a multi-channel advertising campaign. The idea: Adventures in Distilling. Because Bankhall’s mission was to be a disruptor – their first liquid being a Bourbon-style Sweet Mash you’d typically associate with Kentucky. They even imported their head distiller, Vince, from across the pond. So it made sense to put him front and centre in the work.