Dead Man's Fingers Branding.

Dead Man’s Fingers is that rare thing; a client with a determination to truly differentiate themselves from the competition. The guys who first distilled this rum approached it with an open mind and a desire to create unique flavours. They were unconventional. And when the convention is parrots, pirates and palm trees we had something to rail against. We created an Emotionally Relevant brand idea; Give Convention the Finger – then an entire brand toolkit that demonstrated how to bring that to life.