Gosnells Packaging.

This started as a design brief for tap badges for their draught Nectar product. Gosnells wanted a simple yet striking design with stand-out value against more established brands at the bar. We needed to retain some brand characteristics, such as the Gosnells honeycomb while adopting a bolder, more colourful, and contemporary look. In addition, we updated the Gosnells logo, creating and incorporating the new bee icon. The design we created was felt to work so well that it was adopted across all Gosnells Nectar packaging.