PensionBee Brand Campaign, Autumn 2022

PensionBee’s growth over the last few years has been truly impressive, culminating in a successful IPO late last year. We were briefed to take PensionBee’s advertising to the next level while retaining the overarching idea we created for them; Be Pension Confident. For the first time, national primetime TV would take the lead, and the campaign will be supported with print, outdoor, social and digital. We felt we couldn’t ignore the bee any longer – a brand property just waiting to be unleashed. So that’s exactly what we did. Welcome to ‘The Flight of the PensionBee.’