Driving growth for this innovative FinTech
It’s a universal truth that thinking about one’s retirement savings can provoke feelings of intense anxiety, especially if you have lots of workplace pensions floating around and very little idea where you stand with each of them.
We wanted to focus on all the positive benefits PensionBee bring to their customers. The control you feel when you bring all those pensions together into a single straightforward plan. How good it feels to have a beekeeper, a UK-based account manager, available when you need support. How everything, from the convenience of the app and easy withdrawals to socially responsible plans, helps you feel good about your financial future.
And how having that weight lifted from your shoulders can help you feel better about life.
So, our emotionally relevant campaign idea for 2025/2026: When your pension is in a good place, you’re in a good place.
Results
To date, the campaign has seen a massive leap in unprompted awareness from 15% to 26% and has driven prompted brand awareness up to 60%, putting PensionBee in the top 2% of financial services brands in the UK.
Over the past 5 years of our collaboration with PensionBee, we’ve helped drive invested customers from 38k to over 315k – an increase of 728%.