PensionBee National Outdoor Campaign
To further build on our emotionally relevant brand thought, ‘Be Pension Confident’ we created this outdoor campaign that ran in 48-sheet and 6-sheet executions throughout the UK. The insight was that folks in our target segment saw pensions as something of a burden – something to be put off until tomorrow, next week, next year… you get the idea. So we wanted to illustrate in an engaging and graphic way that letting PensionBee help you get on top of your pension situation – takes a weight off your mind. So far the response from the consumer has been exceptional.