We created a radio campaign for PensionBee. PensionBee helps you combine all your old pensions into one simple plan online. From there you can contribute and manage your pension via the app. Our brief; bring clarity to what they do, and help the older segment of our target audience overcome their fear of tech by likening PensionBee to another convenient tech they might have adopted – in this instance streaming TV show box sets.
Initial feedback suggests the radio has had quite an impact.