Underlining Profoto’s brand leadership credibility with a rousing piece of brand communications.
Profoto is the world’s leader in flash technology for high-end photographers. As a primarily B2B business, their marketing historically existed through product launches. But as the marketplace became increasingly crowded with new lower-end brands emerging from the Far East, they recognised that, to maintain their brand leadership position, there was a role for a striking piece of brand communication. Their ambition was to make a big statement.
Our ‘emotionally relevant’ approach: reminding the world that, as the true innovators in their market, no one creates light like Profoto.
We embraced the power of the beautifully crafted still image, showcasing the beauty and the diversity of what can be achieved with light to create a film with real emotional heft (it also helps when you commission a great piece of music).