Profoto L1600D Launch.

Entering the motion picture industry is a big step for Profoto. But it’s also one that makes sense. Stills tend to be shot with flash, which is Profoto’s heritage. However, the increasing desire for photographers to also shoot video meant that Profoto’s more recent lights had the ability to provide continuous light, too. The L1600D is Profoto’s true entry into the film world – a high-quality continuous light. We created the overarching campaign idea: Uncompromising light for uncompromising pros, and we created and produced the launch film showcasing the light in intimate detail.