Raffolux DRTV

As part of our brief to create a brand TV launch for Raffolux, we also needed to develop DRTV executions to accompany it. Because the prize draws on Raffolux constantly rotate, these executions needed to be shorter, high-impact, and simple to produce. By shooting our ‘Raffolux person’ on a green screen, we can drop the prize draw ‘du jour’ into the background. As a result, we have the flexibility to react quickly to whatever draw is happening on any given week.