Raffolux

Putting Raffolux on TV for the very first time

Raffolux is a fun online raffle where players can win everything from a luxury car to an iPad. Because there are numerous raffles at any given time, prize draws happen on a regular basis. And that means there are always winners and lots of them. In partnership with UKTV, we created their first-ever TV campaign.

For us, that simple, compelling fact: the sheer volume of winners – really felt like a differentiating thought for Raffolux, so for the launch TV, we leaned hard into that.

Additionally, we were aware that Raffolux operates in a hugely crowded category, competing with everyone from the National Lottery to Omaze and all sorts of gaming platforms in between, so for their very first foray into TV, it was important to create something that was both well-branded and memorable.

Our solution was to take the exclamation point from the Raffolux logo to create a quirky, fun and visually striking character.

Results

Projected 8x increase in revenue year-on-year with over 250k members on the platform as of 2026.