Raffolux TV Launch.

Raffolux is a fun online raffle. We were briefed to create their very first TV campaign in partnership with UKTV Ventures. What sets Raffolux apart from others in the category is the sheer volume of people who win. There are 2,000 winners every week. So, our strategy was to dramatise that and execute it in a way that would achieve maximum engagement and stand out in a crowded category.