The Remington Hydraluxe Pro Collection launch

We created a launch campaign for Remington’s brand new Hydraluxe Pro Collection. Both straightener and hairdryer have innovative features that protect the hair while you style. The straightener has a cool water mist, that lowers the temperature of the hair before the plates straighten, and the hairdryer locks in the moisture. And that informed the idea we created; Moisture Makes the Difference. We executed in ATL TV (above), Digital display and social, and the campaign will run across the UK, Europe and Australia.