Remington Limitless Shaver Launch

Limitless is Remington’s first major shaver launch in quite some time. And this shaver has a real honest-to-goodness point of difference. One that you can see and touch. The distinctive pivot ball, combined with the individual flexing blades, means there’s constant skin contact throughout the shave – which makes for a better, closer shave. So we decided to take that point of difference and dramatize it. Additionally, as a sponsor of Manchester United, including their players in a seamless and relevant way was also a part of the brief. Our Idea: Life’s better with a ball.