Personalisation comes to the fore with Remington Proluxe.
In a series of product launches, Remington, a leading player in the electrical styling, grooming and beauty category, was embracing personalisation as a core product feature.
We created an overarching ‘emotionally relevant’ idea to span multiple product launches that told a personalisation story – the idea was ‘Just for You.’
For the Remington ProLuxe You range of styling products, personalisation came in the form of a sensor that would adapt to your hair type and the way you style. Here, we brought the ‘Just for You’ idea to the fore across all executions, from TV to social, print, digital, and POS.
