Remington PROluxe You Campaign.
PROluxe You is a breakthrough product range for Remington because each product offers truly personalized styling. Heat sensors adapt to the user’s hair type and thickness during styling, adjusting the temperature to suit that individual’s hair. So a styling experience for one person will be entirely different for the next; true personalization. We created the overarching creative idea, ‘Just for You.’ And we executed in all major channels across Europe, including TV, with our ‘portraits’ campaign. Because there are few things more personal and intimate as a portrait – the perfect way to celebrate how wonderfully unique we all are.