Putting a spotlight on one of State Street’s many successful partnerships
We were asked by State Street Investment Management to develop a campaign to raise awareness of their presence across EMEA by highlighting their successful collaborations with major partner brands in that region. In addition, the campaign concept had to align with their new brand positioning, ‘Getting There Starts Here.’
The deliverable was an overarching idea that could span multiple partnership executions (the first campaign being with PensionBee, a company we know well), including a main video, web and LinkedIn social media assets.
The idea we came up with was ‘The journey so far.’