We created a suite of tactical creative based upon popular events in the British calendar. Events like Valentine’s Day, The Six Nations, International Whiskey Day, and, of course, St Patrick’s Day. The ideas were created in advance so they could be executed at a moment’s notice. So for example, when an opportunity to take outdoor space across Birmingham arose the week before St Patrick’s Day – we had creative ready to go.
6, 48 and 96 sheet billboards ran across Birmingham over St Patrick’s Day (this is the 96-sheet execution).
Working with the Halewood social team, we wanted to create an Instagram feed befitting of The Pogues Irish Whiskeys’ irreverent attitude – so creating headline led posts that are topical and event-centric keeps the Instagram feed fresh and relevant (we even address the current lockdown situation).
