Whitley Neill Connoisseur’s Cut London Dry Gin

We were asked to create a film for Whitley Neill’s flagship gin for web, social and to run in-store at Harvey Nichols locations across the country. This is a gin made with true restraint in an age where everyone is trying to out-flavour and out-botanical each other. Johnny Neill’s approach was one of simplicity, less ingredients but make every one count. Cutting, rather than adding – and that, in an essence, was our idea.